Principles
- Execution over activity: completed work matters more than posts or time spent
- Diagnosis before routing: understand the problem before recommending help
- Consent before disclosure: nothing about a founder is shared without permission
- Transparency before persuasion: no overstating facilities, partners, traction or funding access
- No guaranteed outcomes: SPLIT Labs cannot promise funding, revenue or success
- Contribution over popularity: trust comes from useful, reliable behaviour
- Honest declines: if SPLIT Labs is not the right provider, it says so